By Pamela Singleton, Director of Communications
Posted June 26, 2008
As we gear up for Sound Security’s 30th anniversary, I’ve had the opportunity to stroll down memory lane with President Beau Bradley and despite how much has changed in electronic security, what really impresses me is what has stayed the same. From day one, the Bradley’s fostered a culture of service and that culture remains today.
In order to succeed in commercial security, Beau knew he needed to create something unique in the industry. He needed unique products and employees who take care of customers. The product he found was Sonitrol’s audio sensor detection technology and he looked for people who could develop a sense of ownership.
“You’ve got to instill it in everybody. You’ve gotta push all employees to make decisions in the interest of the customer. People have to feel like they can take a risk. If someone makes the wrong decision, but it’s made for the customer, we’ll support it.”
One of the biggest challenges the Bradleys faced during Sound Security’s 30 years came when the phone company increased their monthly fee by 1000%.
“I thought it would kill us and it actually had the strongest impact on where we are today.”
Back in the old analog days, every account monitored by Sound Security required it’s own phone circuit. The phone company raised the rate for these from $6.00 to $60.00 per month. The Sound Security team realized they had to work harder to provide service and create value for the dollar customers invested in their security.
“It pushed our company to perform at a higher level and we never quit growing.”